India new ecomm battlefield: Amazon to invest $2 billion after Flipkart announces $1 billion fundraising, it's more than the $1.76 billion total funding it has got since its launch in 2007 Business Standard "We see a huge potential in the Indian economy and for the growth of e-commerce in the country and with this additional investment of $2 billion, our team can continue to think big, innovate, and raise the bar for customers in India," Jeff Bezos said in the statement.

... Amazon's secret of success in India is its human resources, Amit Agarwal, Amit Deshpande, Samir Kumar, three men who scaled up operations in record time -Economic Times More than 35% of our traffic is coming from mobile and we expect it to continue to grow: Amazon India Head Amit Agarwal - Economic Times Woodland to to come up with adventure sports gear like kayaks & mountain bikes, to also enter kids' segment - Business Standard