India Retail News

Gamification is an emerging marketing approach that capitalizes on how today's generation needs a sense of excitement, control, and, more importantly, a need for fun to complete their daily chores. It has evolved from the historical product placement approach found in video games and movies to a new level that is far more engaging and provides greater results for marketers. This white paper presents recent research and insights on this new marketing approach, namely, defining the meaning of gamification, trends driving the need for change, examples of applications and guidelines and application approaches for marketers.