India Retail News

The most important investments that organizations make are in their people. People make or break success. Organizations spend heavily on both direct (compensation and benefits) and indirect (technology, infrastructure, learning and development) expenses to achieve their goals. Yet, despite this heavy investment, few companies pay attention to the employee value proposition from a perspective of employees as brand ambassadors. This white paper provides a process for creating and sustaining a culture of employees who believe in their organization and its products/offerings at a personal level. It provides two success stories: Zappos - sold to Amazon for $1.25B but retained full ownership of their brand and cultur, and Future Group - the largest retailer in India. It also cites the case of United Breaks Guitarsas an example of the cost of employees that do not connect authentically and own their brand identity.