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With thousands of companies selling products online to both businesses and consumers, it takes more than nice site design and a shopping cart to be competitive and profitable. Today, we know that effective site search leads to more people finding what they're looking for--and therefore, higher conversion rates. Increasingly, however, online merchants are realizing it takes expert merchandising strategies--and easy execution of those strategies--to keep shoppers engaged, and not only achieve higher conversion rates as a result, but bigger orders too.
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