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Evolving Ecommerce Best Practices in Retail
Aberdeen Group
Despite all the gloom in offline retail, the 2008 holiday season has been the best on record for Amazon.

The three most important attributes for any ecommerce site during peak seasons are searchability, scalability and personalization. As each of these can prove to be a formidable challenge, many retailers choose to focus on just one of these attributes due to inflexible delivery formats and lack of focus on customer needs. There is a relatively small cadre of retailers that take on and deliver all three to their customers in a seamless manner.
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