India Retail News

What Diana did with the oversupply of tomatoes on her farm became the foundation for a revolutionary approach to sustaining small farmers and getting high quality locally grown food into area supermarkets. It led to the creation of Good Natured Family Farms, an alliance of 40 local farms marketing thirteen different product categories under one umbrella brand and an unprecedented partnership with Balls Food Stores, the largest regional grocery chain in Kansas City that operates twelve Henhouse Markets and sixteen Price Choppers stores. It also catapulted Diana onto the national food movement scene where she is regarded as a pioneer in the local food movement. What Diana has accomplished in the past ten years is a model for supporting family farms, encouraging humane food production and enabling consumers to find locally grown food at their local grocery store.