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Using Advanced Category Analytics to fuel Consumer-centric Merchandising
Infosys
The age old questions "Who is buying what, when, where and why, and what will they buy tomorrow?" will always exist in the retailer-distributor-manufacturer chain. The challenge is to learn as much as possible, as quickly as possible, and as accurately as possible about consumers' shopping habits, and to effect changes that will influence consumers to buy specific products within specific categories, shaping predictable demand patterns.
 
 
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