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Optimizing Ecommerce Shopping Baskets
Logan Tod & Co

There are big commercial gains to be made by optimizing many ecommerce website shopping baskets. Logan Tod & Co see shopping basket completion rates on sites vary between 25% and 45%, meaning many sites can and should improve their position. If a website is turning over $10m per year with average margin and checkout completion rates, a 5% improvement in the basket to checkout ratio could increase profit by up to $260,000.
 
 
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