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Retail Agility: Catalyst to Successful Retailing in the 21st Century

ThoughtWorks

Success for retailers in the next few years is going to be defined by "Retail Agility", the ability to take advantage of the emergence of a plethora of new markets, channels, products and customer segments which shows no signs of abating. Those businesses emerging as high performers will recognize and be able to leverage the power of multiple channels while providing a seamless experience regardless of channel or touchpoint. Emerging techniques such as continuous design, continuous delivery, and Guerrilla SOA, can help businesses achieve retail agility.

 
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