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Indian Retail Industry: A Comparative Study of Growth, Challenges and Opportunities

JASSS

This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Indian government in the industry's growth and the need for further reforms. In India, the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. It concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges that may need to be faced by the industry in the near future.
 
 
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