India Retail News

With an estimated 1.2 billion consumers, India is home to 17% of the world's population, and data from the recent Global Lifestyle Monitor survey show an emerging, eager consumer base. One of the world's earliest largescale textile manufacturers, India continues to influence cotton globally at every point along the supply chain, from agriculture to production through retail and down to the consumer. A prevailing force in the Indian economy is the rapidly growing consumer segment of young professionals who like shopping and have more disposable income. Survey responses from Indian consumers in five metropolitan cities (Bangalore, Chennai, Delhi, Kolkata, and Mumbai) highlight distinct differences in how these urban populations shop and what they buy, but also a common enduring preference for cotton.