KPMG in India conducted a survey involving respondents from various British companies operating in India to assess their level of satisfaction with the local opportunity, business environment and regulation. The survey shows forty one percent of respondents considered the growing Indian market as the primary driver for investment. The steady economic growth coupled with a young population has translated into growing aspirations and consequently a large consuming middle-class in India. That in turn is fuelling the demand for different customer-related services like banking, insurance, retail and education. Given the natural alignment of these sectors with British businesses, the Indian opportunity is quite attractive from the UK perspective.