Retailing is the final step in the distribution of merchandise and the last link in the Supply Chain connecting the bulk producers of commodities to the final consumers. It covers diverse products such as food, apparel, consumer goods, financial services, and leisure. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. The retail transaction is at the end of the supply chain. Manufacturers sell large quantities of products to retailers, and retailers sell small quantities of those products to consumers. Retailing is one of the pillars of the economy in India and accounts for 13% of GDP.