India Retail News

Social shopping is an emerging trend, which allows people to share their views on a product which they want to buy. It allows people to seek opinion from others in their community to make shopping decisions. Online retailers benefit most from it as it helps them create brand awareness, increase sales and positive word of mouth. Today, as the marketplace is flooded with a choice of smart phones, social shopping experience is being extended to mobile phones. Retailers are exploring solutions to establish their social media presence on the Web as well as mobile platforms.