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Retail: Uncovering hidden growth potential
PWC
Since 2007, the world economy has been confronted with an unprecedented financial, economic and sovereign debt crisis which also hit the retail and consumer industry. Increasing and highly volatile prices for raw materials, declining consumer confidence, unemployment, and shrinking margins are some of the indicators which are accompanying this scenario. Nevertheless, retail and consumer goods companies are very skilled in overcoming challenging times and adapting to changing market conditions. Over the last decades, the sector has constantly demonstrated its creativity and flexibility. But given the persistently rough economic prevailing condition, companies will even need more agility and motivation to reach the next level of growth in the near future.
 
 
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