India Retail News

The Indian retail sector is witnessing tremendous growth with the changing demographics and an increase in the quality of life of urban people. With a growing economy, improving income dynamics, rising awareness, and a youth-heavy customer base, India is well on its way to become one of the most prospective markets for the domestic and global retailers. The main objective of this paper is to strategically analyze the Indian retail Industry. It identifies the drivers which affect the growth of the Indian retail market, looks at the major factors affecting the retail business and carries out a SWOT analysis of organized retail in India.