Beyond The Hype: Capturing Value From Big Data And Advanced Analytics
McKinsey&Company

Retailers and consumer-packaged-goods (CPG) companies have long had access to vast amounts of transaction data: every day, companies capture information about every SKU sold to every customer at every store. In addition, companies regularly use sophisticated market-research techniques to answer a variety of questions. Can big data and advanced analytics truly deliver more useful insights than existing tools? In fact, big data and advanced analytics are among the most 5 important battlefields for retail and CPG companies today.