How Walmart has used its consumers, big data, and online tracking to reach great heights How Walmart has used its consumers, big data, and online tracking to reach great heights
SumOfUs

This report examines the many ways in which consumers' information is gathered online and then used to profile and advertise to them. We also draw on and refer to recent literature about the use of "big data" to support predictive data analysis and how this analysis can lead to potential discrimination. The report is centered on a technical analysis and case study of Walmart. Facebook Twitter Linkedin Email

 
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