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Customer Centric Loyalty Programs as Key to High Performance Retailing
Accenture
Despite the widespread prevalence of loyalty programs in the retail industry, the risk of customer churn remains high. Accenture research shows that 85 percent of the "loyal" customers are willing to shop elsewhere if properly enticed. In response, some retailers have adjusted their loyalty programs to align them better with what they believe matters most to their target customers.
 
 
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