India Retail News

In recent years, the Indian textile industry has embarked on an ambitious programme of modernization and technological upgradation. Greater reliance on technology has led to good quality products, innovative designs, refining choices and needs. These factors have also led to the emergence of Brand Consciousness. The process of brand building in India has led to the emergence of the following main trends: disappearance of the distinction between domestic and international markets; expansion of organized retail networks; localisation of global brands; and, globalization of local brands.