India Retail News

Shopping is an inherently social activity. Social networks and other social media tools provide retailers a powerful mechanism to engage customers, drive sales and build customer loyalty far more effectively than what was done in the brick and mortar world. Social media, encompassing both a marketing channel and a marketing tool, should be treated as a mission critical marketing channel and afforded the same attention to planning, execution, iteration and measurement. This paper looks at three considerations for social media: social media driving revenue; customer experience; and, tracking and using social media measurement tools.