India Retail News

With nearly 80 percent of the world's population currently using a mobile phone, there is no denying that they have become an essential part of most consumers' daily lives. In the United States, with a population of 310 million people, there are 300 million active mobile subscriptions, and the mobile Internet user base is almost 100 million. These subscribers send over 4 billion text messages every day. Furthermore, over 99 percent of text messages are read by the recipient, and most messages are read within 3 minutes of receiving them. It is no wonder that retailers see mobile marketing as an emerging opportunity for influencing consumers' purchasing behavior. Mobile phones provide a channel for communicating directly to customers. With the right kind of customer data, these communications, whether they are advertisements or special promotions, can be highly targeted and customized in a way that maximizes the possibility of influencing a buying decision.