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The New Scarcity of Retail Space: How "Smart Allocation" Is Changing the Landscape
Booz

As consumers seek a simplified shopping experience that is customized to their needs, retailers and manufacturers will have to become curators of the ideal assortment. Moreover, examining each category and cutting the SKUs that are not pulling their own weight will not only appeal to shoppers but also improve profitability. To become practitioners of smart allocation, leading players in the industry will simplify the mix, leverage local insights, and build a responsive supply chain.
 
 
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