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Case Study: Global Consumer Goods Company Improves Promotional Execution and Profitability through Integrated Promotion Optimization
Gartner
Combining promotion optimization and simulation as part of trade promotion management has been gathering momentum. Many consumer goods manufacturers are pursuing it, but few have done it long enough to point to tangible benefits. Bahlsen Group has significantly improved its promotional execution across multiple dimensions and has a compelling story to tell about how it was able to do so.
 
 
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