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The focus on consumer shopping occasions
Wipro
"A few manufacturers have started putting much less emphasis on channel-specific marketing / merchandising, and much more on consumer shopping occasions and need states. Are they on to something? Why or why not? What new knowledge, insights, expertise, information - and new tools/resources to elicit these - will be needed by CPG companies and retailers to meet such a fundamental shift in approach to the retail landscape? Why?"
 
 
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