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Retail Strategy - Now is not the time to walk away from it
Willard Bishop

In these tough economic times, now might be the worst time for retailers to abandon their go-to-market strategies. Some of what you have developed may still work, and more importantly, you do not want to destroy the trust you have worked so hard to earn in the eyes of your shoppers. The winners are those who have a unique value proposition and unrelenting commitment from their top executives to further sharpen that proposition.
 
 
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