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Improving Retail Performance In An Increasingly Competitive Automotive Market
Arthur D Little
With cut-throat competition characterizing stagnant automotive retail markets, high-performing dealer networks are becoming essential to OEMs' market success. Although automotive manufacturers invest heavily in developing and training their retail partners, many programs do not generate the expected results. However, a step change in dealer performance has the potential to deliver a high return on investment for both OEMs and dealers. This paper proposes an integrated approach to Retail Performance Management (RPM).
 
 
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