Harnessing The Power Of Big Data: Big Opportunity For Retailers To Win Customers
Retailers generate large volumes of data across their supply chain and at various customer touch points across omni-channel operations. At the same time, the current digital customer and social media experience is feeding a assive data explosion. The analysis of this huge volume of Big Data presents a sizeable opportunity for retailers. This paper explores the current state of the retail industry and discusses how Big Data is fast becoming the solution retailers can adopt to maximize revenue.