- Luxury Brand Management Program
Jul 16, 12 - Jul 20, 12
The Grand -
Exploring various Luxury Product & Service Segments will help you gain a thorough understanding of the unique rules for successful differentiation factors. Luxury Business is a creative mix of tangibles and non-tangibles, strategically balanced to be perceived as unique and diverse. The course addresses various luxury business vertical with a broad focus and cross segment approach. We present real time experiences not only from Fashion and Accessories, Jewels and Watches, but also from Hospitality and Automotive industries.
The Program helps rationalize the business models that have achieved profitability whilst sustaining the luxury status of their brands. Furthermore, the original methods will be unveiled that were used to transform small family businesses like Bulgari and Ferrari into profitable global brands. We identify the unique rules for managing luxury firms and brands and we deliver a tool kit on how to implement a luxury strategy in different companies with a specific reference to the Indian market.
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