Judging by the numbers above, the women outshine the men out here. Retailers must keep in mind one of most important benefits:

1. Pinterest gives consumers a very cool technique for exerting control in branding. By using a streamlines social sharingonline platform, consumers can endorse the products, brands they appreciate.

2. Pinterest users are also technologically savvy and use and endorse Pinterest as an arm for online advertising.

3. Pinterest users expect brands to interact with them in more meaningful ways, such as participating in the creation of a products and services that tend to their lifestyle.

What strategy must retailers take for Pinterest?

When you see something visual, it appeals the most and that's what Pinterest rocks with. Nearly any brand can benefit from mixing Pinterest into its marketing strategy. The key is to harness the power of the unique characteristics that Pinterest offers to its rapidly growing user base.

Customer Engagement - This still remains the top most factor for any business and sharing content that illustrates products being used in a real-world or even displaying images that reinforce the brand without directly referencing the company's products is a big push for business.

Customer Sharing - They say "Sharing is Caring", the value that Pinterest offers to its retailersis that it lets customers share brand content with their online social network. In the Pinterest world, the more you "Pin" the better. Retailers should facilitate content sharing, starting with the placement of "Pin It" buttons on their websites.

Brand Traffic - Pinterest is known to the key element to drive the most amount of traffic to your website. To maximize returns, retailers should be actively tracking referrals and monitoring the impact of their presence on Pinterest.

Although Pinterest isn't a social platform, it has the potential to deliver traffic to retail, provided it is fused into the brand's social marketing strategy.

About the author: Amitabh Ramani is a Contributing Editor for TradeBriefs. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it