Sustainability is no longer limited to few manufacturing industries. Retail sector is also realizing the importance of following eco-friendly practices. Global warming and reduction of green cover due to adverse manufacturing processes is fast becoming an important issue for all nations. Taking care of the natural environment is on the mind of everyone.
But there are two other important reasons also for the retailers to consider eco-friendly practices. First of all, consumers are increasingly becoming aware of eco-friendly goods and practices. They are ready to spend more on 'green' and organic products. Some retailers see this as an opportunity to expand their offerings. Secondly, retailers realize that building an eco-friendly brand would differentiate their offerings from those of competitors in the crowded market.
Initially 'going green' was about offering eco-friendly and organic products in stores. But now the focus is on building green practices in store operations and also along the supply chain. There is also increased awareness among retailers about carbon footprints at the manufacturing and operations level. Retailers are looking to create a positive impression on the consumer's mind about their brand.
Some of the eco-friendly practices that retailers can follow for their stores are:
There are multiple benefits by following green practices:
It is not easy to convert conventional stores to eco-friendly stores. Large upfront investment is required for installing renewable options. It takes time and effort for the in-store staff to be conscious of wastage reduction and recycling options. Building an eco-friendly brand also does not happen overnight. Successful implementation of green practices requires a holistic approach and collaboration of all the stakeholders along the supply chain.
About the author: Uma Avantsa is a Contributing Editor for TradeBriefs. She can be reached at firstname.lastname@example.org