Is retail ready for the future of packaging?  Is retail ready for the future of packaging?

The dynamics of the retail arena are having significant consequences for packaging. Strong cost pressure leads to innovative packaging solutions to reduce a product's total lifecycle cost. Retailers are forced to think in new ways about the role of packaging and how it can be used to achieve new things, increasing its performance and blurring the lines between packaging, store furnishing, and marketing communication. Facebook Twitter Linkedin Email