Opinion

The 5 messages leaders must manage- John Hamm
John Hamm From the Editor's Desk

The 5 messages leaders must manage- John Hamm
If you want to know why so many organizations sink into chaos, look no further than their leaders' mouths. Leadership, at any level, certainly isn't easy- but unclear, vague, roller-coaster pronouncements make many top managers' jobs infinitely more difficult than they need to be. Leaders frequently espouse dozens of cliche-infused declarations such as "Let's focus on the key priorities this quarter," "Customers come first," or "We need a full-court press in engineering this month." Over and over again, they present grand, overarching-yet fuzzy-notions of where they think the company is going. Too often, they assume everyone shares the same definitions of broad terms like vision, loyalty, accountability, customer relationships, teamwork, focus, priority, culture, frugality, decision making, results, and so on, virtually ad infinitum.

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