Opinion

Innovation for Companies: The Power of Little Ideas
Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
When most people hear the word innovation, they think about Uber, Airbnb and Amazon - disruptive companies that upended entire industries with a radical new way to do business. But Wharton operations, information and decisions practice professor David Robertson argues that this view is too narrow a definition of innovation, and one that is not useful to most companies. In his book, The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, Robertson talks about a more practical way companies can innovate: by focusing on complementary actions around a key product. The first step is really the step of answering, "Who are we as a company? What are our crown jewels? What are those things that we did yesterday that we're going to do today and that we are going to do tomorrow? The things that made our company great, that our customers still depend on us for? What's our [Lego] brick?" Continued here

Advertisers of the day
On behalf of SAP India: Get GST-Ready in just a few weeks
shivkhera: Optimize Performance and Move Up to the Next Level : Programs by Mr. Shiv Khera  

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium).
 


Page 6 of 496