Consumer shopping habits have evolved over time. In a bid to influence these changing habits, it is essential to understand the customers better. Let's explore how to categorise them based on their income and buying behavior and develop strategies to win their confidence.
The Cocoa Trees stores follow the boutique and shop-in-shop formats, which are favoured around the world for retailing of premium chocolates. Jai Kishen Daryanani, Owner of Mumbai-based Cosmo Fine Foods, discusses the unique positioning of the stores and the retail challenges with Priyanka Dasgupta.