The frozen snacking market is expected to double in the next five years largely due to consumer demand and many new market entrants both in terms of the number of players and the variety of products offered to fulfill this demand. Innovation and differentiation will be the key for brands vying for the market share; more "glocal" (Indian and Western) products will be offered in the market and find greater space in refrigerators .
The journey of Yougal Sons started 15 years ago in Jammu. The company commenced business in 1998 with its ﬁ rst store, which was spread across 3,000 sq.ft. In 2002, the retailer took a leap with the launch of its second outlet (5,000 sq.ft.) in the city with retailing of ready-to- wear garments.