Consumer shopping habits have evolved over time. In a bid to influence these changing habits, it is essential to understand the customers better. Let's explore how to categorise them based on their income and buying behaviour and develop strategies to win their confidence.
Beauty is as much a holistic experience as it is a visual one. For a brand to win the consumer in this segment would involve not just looking good in store, but also giving an experience. Here's a detailed look at how beauty brands can have a glowing presence at retail and in the process make a mark among the target audience.