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Contributing Editor, TradeBriefs: Lakshmipriya Somasundaram
Local FMCGs Pioneers of the Bottom of the Pyramid Strategy
While the Indian consumer goods sector grew under the steady dominance of global FMCG behemoths such as the Unilever Group, Colgate Palmolive and the home-grown Godrej Industries, a few players such as Karsanbhai Patel's Nirma and CK Ranaganathan's Cavin Kare (then Beauty Cosmetics), altered the course of the game in the '80s.
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| Week At a Glance || |
News - Headlines, Apparel, Specialty..News - Food, QSR ..TrendsInsight
| News - Headlines, Apparel, Specialty .. || |
Sanjiv Goenka, Chairman of the RP-Sanjiv Goenka group, is set to debut into real estate, with a mall selling "luxury brands" such as Louis Vuitton Moet Hennessy (LVMH), Canali, Salvatore Ferragamo, Gucci and Zegna. CESC Properties, is building Kolkata's first luxury mall, Spencer's Galleria. It will house 20 luxury brands. Goenka says he guarantees the mall, designed by British architectural firm RTKL, and constructed by Larsen & Toubro, would be a destination for people beyond Kolkata. An official close to the development said that the brands would be finalized in 6 months. Four to five have been signed on, which includes Canali and Gucci.
| News - Food, QSR .. || |
Cousins Savinay Jain, 27, and Mayank Sethia, 25, decided to quit their jobs and set up Coco Loco, a mobile, chilled coconut-water vending service-at malls. By the end of the financial year, they had set up carts at six malls and big-ticket retail spaces across the National Capital Region, met their overheads and clocked about 20% operational profit. They already have a franchise each in Udaipur, Rajasthan, and Moradabad, Uttar Pradesh. Their short-term goal is take the venture across the country, especially to states which do not grow coconut. They have a direct supply chain for coconuts from the coastal areas, and sell the excess supply to local nariyalpaniwallas. Jain says they are trying to make coconut water a hip and healthy alternative to colas.
| Trends || |
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Ishita Swarup's 99Labels.com is a members-only, e-tail venture that offers branded apparels and accessories on discount, with cash-on-delivery as a payment option. 99Labels.com has, till date, partnered over 2,000 international brands. It delivers to more than 200 cities in India. According to Swarup, the number of brand offerings will continue to rise and they will have a lot more offerings for men, woman, children, and home. The portal attracts 50,000 visitors everyday and powers over 700 transactions daily. "This is not about competing with traditional retail. It is facilitating retail," said Swarup. Given the real estate cost in India and the diverse nature of the country, e-commerce will drive retail. Excerpts:
With every international kitchen brand making a beeline for India, and local brands mushrooming to bridge the price gap, the basic kitchen--a small linear, 6-foot long affair with cabinetry, cooktop, chimney and sink--costs around Rs 1 lakh. Across the kitchens of urban India, amateur chefs are experimenting with new and high tech equipment, and exotic ingredients, to transform the way we eat, cook, and live.
The move to charge customers for plastic bags in retail shops at malls has led to a dip in demand for carry-bags as a section of buyers refuse to pay extra for them. "Ever since retailers in Mumbai malls decided to charge for plastic bags, the demand for these bags has gone down by 30%," said Sanjay Nair, Vice-President of the Retailers' Association of India. The association, which has Reliance, D-Mart, Shoppers Stop, Food Bazaar and Pantaloons as members, has been charging Rs 3 to Rs 7 for plastic bags, depending on the size. Retail shops outside malls have not started charging their customers for bags. "We would rather concentrate on recycling plastic as it does not harm the environment, and there are technologies available for bio-degradation of plastic,'' Nair said.
| Insight || |
|RFID and the Green Supply Chain
When companies try to reduce waste in their supply chains, they typically focus on improving efficiencies. However, there is another type of waste in the supply chain - the physical waste created by transport packaging, and the wasted effort and cost of managing large fleets of transport containers (carts, pallets, boxes) and replacing those assets when they are inevitably lost. One way to reduce this waste is to employ returnable transit items (RTIs), which include reusable plastic boxes, returnable pallets, metal rolling carts, and other types of reusable packaging. However, managing these often-expensive assets can be challenging, without a way to track their location and status in real-time or near real-time. That is where RFID comes in. This paper explores how RFID is used to manage a fleet of returnable transit assets and reduce waste in the supply chain. It also examines ways in which RFID can enable recycling programs and other environmentally friendly activities.
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