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| September 3 - September 10, 2011 | News for the Retail industry - WEEKLY SUMMARY | |  | |
| From the Editors Desk |  | | Share your thoughts. Get Recognized. Write to us!
Contributing Editor, TradeBriefs: Lakshmipriya Somasundaram
Mystery Shopping Audits and Customer Engagement
Customer oriented service is particularly important to creating success in the retail industry. Retailers today are aware that customers expect more than just quality products and value offers when stepping into their stores. In today's competitive landscape, customers have become more discerning on the quality of shopping experiences that they want within a retail store. Aside from the products, it is the quality of interactions with the retail staff that keeps bringing them back into the stores.
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| Week At a Glance |  |  | News - Headlines, Apparel, Specialty..News - Food, QSR ..TrendsInsight | News - Headlines, Apparel, Specialty .. |  | | | 


| The second phase of Mukesh Ambani's multi-brand retail business plan is ready for take-off on a much bigger scale. The plan will involve a mix of retail and wholesale cash-and-carry trade housed in single mega stores averaging 1,50,000 sq ft each. In the first leg of Reliance Retail's expansion plan, 14 such stores will be set up in cities including Ahmedabad, Amritsar, Bhatinda, Ludhiana, Jallandhar, Patiala, Rai, Hissar, and Panipat among others. These will be branded under Reliance Market. In some cases, the existing hypermarkets will be expanded to be later merged into the new business model.  | |


| Reliance Retail is likely to merge its subsidiary companies, floated for its various private label categories, with itself, to bring about operational efficiencies into the business. The streamlining of its operations with their vendors would ensure a tightening in their strategies. Additionally, Reliance Retail is exploring alternative distribution channels. It has initiated a direct home delivery project through housewives, for its private brands such as Dairy Pure, Good Life, Mopz, Expelz, Extern and Calciden, in Navi Mumbai.  | |



While foreign direct investment (FDI) in multi-brand retail awaits Cabinet approval, traders say they are gearing up to serve customers better. Addressing a national workshop on retail, the Confederation of All India Traders (CAIT), which has always opposed foreign direct investment in the retail spaces, urged retailers to upgrade and modernise. Praveen Khandelwal, Secretary General, CAIT, said that in this connection, they are initiating various schemes such as starting retail schools in 60 cities to educate traders on various subjects dealing with retailing and customer service, getting into talks with banks to provide easy loans to traders, how to use value-added benefits to woo consumers and compete with big stores, and introducing modern accounting and management best practices in their companies.  | |



 | News - Food, QSR .. |  | | | 




Capital Foods which markets Ching's instant noodles, Swad brand of ready-to-eat paranthas, frozen fruit, Smith & Jones ketchup, and masala noodles, said it would enter South Africa, Kuwait, and Australia by November. Capital Foods' Founder-Chairman and Managing Director, Ajay Gupta said that the next three years would see the company entering a whole new range of categories like beverages, spices, and a range of frozen foods. Capital Foods and Kishore Biyani-led Pantaloon Retail are also in the process of setting up two mega food parks in Maharashtra and Karnataka.  | |




Raj Jain, President of Wal-Mart India and Managing Director and CEO of Bharti Wal-Mart, sees huge opportunities for growth in the food and grocery sector, which is largely their focus area. Talking about the opportunities for Wal-Mart in the event of FDI opening up, Jain believes even with the best will in the world and the best resources that large companies can bring in, it cannot go to more than 10% over the next 10 years, mainly because of the size of the country, and the enormity of the challenge. He sees the main problem as being in the back-end supply chains, and feels that this will have to undergo significant change. However, unless foreign companies know that they can monetize their investments over a period of time through retail and not just cash-and-carry, they may shy from entering the Indian market: Excerpts from an interview  | |
 | Trends |  | | | The Indian footwear market is estimated at about Rs 19,900 crore with a growth rate of 8-10 percent. The category covers casual, formal, semi-formal, and sports shoes along with sandals for men and women. The men's segment accounts for 59 percent of the market, while women's segment contributes 41 percent.The overall share of organised retail is expected to reach 25-30 percent by 2015. With the penchant for branded products on the rise, key brands in India such as Bata, Woodland, Khadims, M&B Footwear, Da Milano, Puma, Nike, Adidas, Reebok, Lee Cooper, Converse, and Nine West among others, are looking at EBOs in malls.  | |


Even after the rise of big retail chains such as Big Bazaar, Spencer's, Reliance Retail, etc., as well as specialised consumer electronics retail chains such as the Tata Group's Croma, Chhabria Group's Jumbo Electronics or Future Group's eZone, in the last decade, around 90% of retail in India remains unorganised, controlled by small-time dealers. While consumers may lament that they are deprived of a wider choice, better bargains and a more enjoyable shopping experience, for the consumer electronics brands it has been a double whammy. Even as dealers dictate what margins they should get, the consumer electronics makers helplessly watch their brand exclusivity getting lost.  | |







 | Insight |  | | | 


| An Overview of the Indian Retail Scene |
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Mckinsey
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Retail is an extremely important sector in the economy, but has been overlooked by India's policy makers. The sector, with reforms, is capable of creating eight million jobs in the next ten years. Further, as the sector develops, prices of goods will fall, thereby raising the standard of living of people across the economy. To unleash the potential, three reforms are essential. First, FDI should be allowed in the sector. Second, land market barriers that create an artificial scarcity of land should be addressed. Third, constraints in upstream sectors should be removed, to allow retailers to create efficient supply chains. 
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