Indian Design- Next Generation Viveks (Premium) - View Free Sample
The fa ade design strategy was to give the brand very high visibility with a distinct architectural sign. Creating a new look for a new customer, leading consumer electronic brand Vivek's has redesigned its showroom in Bangalore to give a fresh, spacious and contemporary look that is meant to attract a younger audience. Designed by DFC, FRDC the new store concept appeals to the youth with its minimalistic and no-fuss environment. Established in 1965, Vivek Limited is one of the leading and trusted consumer electronics and home appliances retail chain in India serving millions of consumers. Recently it piloted a reimagined brand concept to appeal to a younger audience by revamping its Jayanagar store in Bangalore. The new 'GeneratioNext showroom' offered the best CDIT brands in an environment which is updated, uncluttered and interactive. Undergoing a complete makeover after 17 years, the Jayanagar showroom is now in its "new avatar". "What we did bear in mind while we were redesigning the showroom was the fact that we needed to attract the much younger consumer besides our target audience of families. Obviously therefore the brief furnished to FRDC was not to merely create a showroom of International standards but to also ensure that younger consumers would be elated in shopping at VIVEKS," says Vinay Bysani, VP- Projects and Marketing.

Mall Outlook 2012- What the veterans say (Premium) - View Free Sample
According to research conducted by Jones Lang Lasalle, the retail space in India witnessed an increase of 13.8 million sq.ft. last year as 34 malls became operational. By the end of this year, another 12 million sq.ft. of space is expected to be added to the modern retail sector. So what do the veterans say about how the retail real estate industry grew in 2011 and what the scenario will be next year? Most developers in India that Shopping Centre News spoke to felt that 2011 was a winning year for the retail real-estate sector in terms of growth in demand and supply of new retail spaces across various cities. The retail space saw an increase of about 14 million sq.ft. across India, led by NCR-Delhi (which added 4.0 million sq.ft.) and followed by Mumbai (which saw completion of about 3.5 million sq.ft.). This positive development happened after widespread distress in the sector during the years 2008, 2009 and 2010. High absorption of close to 10 million sq.ft. of retail space was forecast for 2011. Out of this, 7.1 million sq.ft. was already absorbed by the third quarter of 2011 and 1.1 million sq.ft. was pre-committed in malls which were scheduled to become operational during the fourth quarter 2011. Led initially by the tier-I cities, the retail real estate industry is now rapidly penetrating into tier II and III locations, and is poised to take the next giant leap in this decade.

Mall Marketing- Whats the catch for tenants (Premium) - View Free Sample
The events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake, but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically, when we talk of mall marketing, we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women, concerts for teenagers, car shows for men, and cartoon-characterthemed events for children. These events, even when sponsored by companies like Pepsi or Coca-Cola, cost millions to put on. But they are essential because malls should be places where shoppers feel welcome even if they do not spend a single cent. In the long run, by fostering loyalty, these efforts pay off by creating customers for lifetime for a mall and its tenants. We have seen some fantastic community programs by malls such as Inorbit with its Aikya and Bodh initiatives and the Oberoi mall with its "Make a Wish" initiative, to name a couple, which have been hugely successful and attracted considerable footfall numbers. Marketing initiatives that are focused towards attracting more footfalls work at the time of the launch of a mall, or in case of a re-launch. The instance of the CentralWorld mall in Thailand, which was burnt down during the country's worst political unrest in 2010, is quite apt. When it re-opened after six months of renovation, one of its main objectives was to regain the footfall numbers that the mall enjoyed before closing down. It was critical for it to make its customers feel as much at home as they used to like in the earlier days.

India has always been pro-luxury- Dinaz Madhukar of DLF (Premium) - View Free Sample
The DLF Emporio mall in Delhi has become synonymous with high-end shopping in India. The property houses a number of global luxury brands and is perfectly complemented by the shopping-cum-entertainment mall, DLF Promenade, located right next to it. Dinaz Madhukar, who was earlier looking after DLF Emporio, has recently been appointed as the Vice President and Mall Head of DLF Promenade too. She talks about the future of luxury retail in India and her strategy to run two of the most popular malls in the country ... in an interview with Shopping Centre News.