India Retail News

Twentieth-century strategies to grow a retail business and influence customer behavior won't succeed in a twenty first century marketplace - a marketplace where consumers have more choices and more control over their shopping experience than ever before. For retailers to succeed and grow in this environment, they need to move away from the traditional product-focused business model to a customer focused model that is truly responsive to shoppers' needs. Retailers that put their efforts behind this shift can forge new paths to growth, and profits, with three transformational steps: Connect your customer's interactions; use science and insight to drive better decisions; and, optimize operations for efficiency.