India Retail News

The economic downturn has permanently changed the way consumers shop. Shopping trips begin online or at in-store kiosks, and price comparisons and coupon searches are increasingly commonplace. Post-recession consumers are looking for trust relationships with retailers. They are guarding their resources, and have changed their shopping paradigm to be more selective and targeted. While it is generally the "brand" that brings retail consumers to the shopping environment, it is the retail "experience" that builds loyalty and keeps them coming back. Social media and mobile shopping initiatives may lure consumers into a retail environment, but digital in-store engagement must be at the heart of a retailer's strategic cross-channel-execution.