India Retail News

Customer Centricity through Data Analytics: The recipe for success
Technopak
The success of many retailers across the world, and the failure of others, can be attributed to one major silver bullet - how well a retailer has changed his organization to become customer-centric, by collecting and analyzing customer data and making strategies based on insights gleaned from the data. This paper explains why it has become imperative for the organized retail sector in India to embark on a journey of customer centricity and how they could go about doing so through effective use of customer data.
 
 
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