India Retail News

Retail in India is undoubtedly a growth story. In various global rankings, India has emerged as one of the most favoured retail destinations. The considerable investments made by large-scale domestic and international players have accelerated the development of large, modern store chains gradually superseding the 12 million or so traditional family-run retail outlets. The time is right for Indian players to take advantage of this high growth phase by leapfrogging the more gradual evolution of retail optimisation seen overseas. By learning from the most successful retailers in advanced economies, Indian retailers can benefit from the latest scientific study of consumer behaviour. One of these successful tools is footfall analytics.