India Retail News

This study examines the impact of a customer buying attitude on various grocery products in supermarkets. The growing competition among the retailers and the increased customer dissatisfaction among customer are reasons for the grocery retailers strive to know their customers. The different shopping patterns are evident owing to varied customer tastes and environment. Each customer develops the unique shopping style. Such decision making style provide information to understand different attitude and behaviors of customer. The study aims to focus the exact role of retail grocery in supermarkets amd thus incorporates the market vision in general.