Menswear is the biggest and fastest growing apparel segment in India and western wear is the prime contributor to this Rs.80,000 crore market. The competition among the domestic and international players is becoming tougher day by day. The Indian players are witnessing a tough fight from their international counterparts. But most of the international brands cater to luxury or premium segment, leaving the bigger upper-mid and mid-market for national brands.
Shanoo Bhatia is a cross-discipline designer with a strong belief that design should break the perceived confines of the craft and express itself across all dimensions. VM&RD chats up with the Founder Director of EuMo, the multi-disciplinary design agency to know more about how they 'eliminate the mundane' and create a new identity with every project.