Strategy Consolidation: Committed Euro 20 million for next three years; by this September right-size stores; reduce entry price level; stringent supply-chain management; focus on every point-of-sale Growth: Grow accessories by 10%; expand into newer cities. Expatriate Rajive Ranjan now leads Germany headquartered S. Oliver in India through his newly formed venture Design Pod. This April, Design Pod bought over 49 per cent shares held by export major Orient Craft. S. Oliver had stepped into the country in a joint venture with Orient Craft in 2007. The Managing Director of S. Oliver India, Ranjan spoke to Richa Bansal about his plans to make it a leading casualwear brand in the country.