India Retail News

The design of the new store is based on the "ESSENSUAL" concept, the perfect mix of 'essential' and 'sensual'. This term sums up the brand philosophy evolution, adding passion, warmth and an international flavour to the original GAS values: positivity, freshness and authenticity. The concept is based on maximizing the uniqueness and spirit of the space itself and is aimed at creating synergy with the brand through the use of its distinctive elements like the, Denim Wardrobe an attractive and practical décor element designed to display GAS' core business in the most aesthetic way.

GAS has launched two stand alone stores in the month of December 2011 and aims to open twelve retail stores within the next three years. In addition to its stand-alone stores, GAS is also available in exclusive areas within Shoppers Stop in Mumbai, Bangalore, Hyderabad, New Delhi, Kolkata and Chennai and Kapsons in Delhi, Ludhiana, Patiala, Chandigarh, Jalandhar and Jammu. The development for distribution will continue through the following months with additional exclusive areas in different cities across the country.

Grotto S.p.A. designs, produces and distributes collections of clothing, footwear and accessories with the GAS brand for men, women and children. The company was launched at the beginning of the Seventies out of the passion and creativity of MD and President-Founder Claudio Grotto, in Chiuppano (Vicenza) in the heart of north-east Italy. GAS's core business is denim, the element around which its quality products revolve - products that meet the needs of the intelligent, aware, international, cosmopolitan consumer. Contemporary clothing that goes beyond the fashions of the moment to express the wearer's individuality on all occasions. Today, Grotto S.p.A. is an international company, determined to further expand its presence abroad, particularly in Europe and the Far East. The company implements a strong Vertical Retail strategy on a global basis.

For further information, please contact:

GAS India RpH- Balancing Reputations

Amit Dhanjani                                                                                             

Head - Marketing & Communication GAS India                                                          

Number: +91-98196 76167                                                                                   

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Sonam Bhatia

Public Relations

Number: +91 98203 25228

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