India Retail News

Mumbai, 25th January, 2012: Omaxe group, which has set up more than 13 Malls across north India, are coming up with another multi use project called "Omaxe Connaught Place" in Greater Noida. For this 1.48 million sq.ft mix-use project, Omaxe group have approached Beyond Squarefeet to do a primary Market Research on the consumers buying behaviour, propensity to spend, demographics and psychographics, Competition Mapping, etc.

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Omaxe Connaught place is poised to be the most sought-after business, commercial and entertainment centre in North India. One of the largest shopping-cum-entertainment malls, will feature ultra modern office space, a world class shopping mall, a 5 screen multiplex, a 5-star hotel, food courts, a family entertainment zone and more. Owing to these and an additional advantage of a great location, Omaxe Connaught Place has witnessed many top brands sign up to operate offices and shops.

Omaxe Connaught place is looking at creating strategies based on the research conducted by Beyond Squarefeet to help them convert this into a destination. Beyond Squarefeet, A Boutique Mall advisory company; which provides end-to-end Mall solutions would conduct this research with a sample size of about 500 respondents across consumers, retailers and real estate agents.

Speaking on the occasion, Mr. Susil Dungarwal, Chief Mall Mechanic®, Beyond Squarefeet says, "We are thrilled to be a part of such a large reputed conglomerate and such a large project, as this would be our second project in North India. We would put our best foot forward to help the Omaxe group to create a strategy which will help them convert this project into a sustainable Mall".

About Omaxe Group: 22 years after it was incorporated by first generation entrepreneur and civil engineer Mr. Rohtas Goel, Omaxe Limited has now emerged as a diversified Infrastructure conglomerate with presence in Real Estate and Infrastructure Development across 12 States and 40 cities in India.

Crowned by its landmark IPO, which was oversubscribed 68 times, the Company is now amongst the largest listed real estate development companies in India. True to its motto, "Turning Dreams into Reality", Omaxe has completed and delivered more than 63.67 million sq ft since inception - 30 million sq ft of construction projects and 33.67 million sq ft delivered and offered for possession as real estate developments.

About Beyond Squarefeet™: India's first mall advisor company which provides end-to-end solutions in the specialized areas of Mall conceptualization to Mall Management, with extensive "hands-on" experience in Retail & Mall development. Beyond Squarefeet focuses on Mall Conceptualisation, Mall Positioning, Mall Marketing & Leasing, Facility & Mall management and Mall Re-orientation. The professional team of Beyond Squarefeet™ has managed Mall Development & Operations of more than 30 million sq. ft. (3 Crore sq.ft), spread in various parts of India. Some of the key current projects of Beyond Squarefeet are Neptune Magnet Mall (Mumbai), Lonavala Square (Lonavala), Gokulam Galleria (Calicut, Kerala), LULU International Shopping Mall (Cochin, Kerala), K Mall (Kollam, Kerala), CG Malls & CG Retail across Nepal, etc. A few of the past projects of Beyond Squarefeet include, Bergamo (Chennai), Moments Mall (Delhi), Parco Mall (Doha, Qatar), among others.

 
 
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