Behavioral Category Management: A Next-Generation Retail Strategy

Avail Intelligence


Behavioral category management is applicable in virtually every retail sector and under many different circumstances - from coping with a lack of demand to countering and outperforming competitors. Online retailers who excel at Behavioral Category Management can beat competition when it comes to customer acquisition, without sacrificing profit. This white paper explains what Behavioral Category Management is; how use it to maximize traffic acquisition without impacting margins; and, what you need to implement it