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Moving Consumer Products Companies Successfully into the Retail Arena
Capgemini
Many consumer products companies have already moved into the retail arena with an eye towards enhancing consumer shopping experience and improving brand visibility. Their mode of retail entry varies from own retail stores or factory outlets to flagships and online stores. Many consumer products companies are also partnering up and venturing into retail through a network of franchise partners or by launching shop-in-shop formats. The evidence of success is clear from a number of leading consumer products companies
 
 
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